Manassas, VA |
Oh no!
He placed a double entendre in the title of the blog post! That can’t be a good
sign.
Last
weekend, in what can only be categorized as a stroke of brilliance on my part,
I ventured off to Manassas, Virginia in order to pop in at the BadWolf Brewing
Company. For those not from our area, BadWolf is a small, relatively new
brewing operation that opened on June 28, 2012 and brews beer in one barrel
batches. They describe themselves as a family-owned and operated nanobrewery
(don’t worry – we’ll get into this term in a minute).
BadWolf’s
business model is an interesting one. As I mentioned, they brew using a one
barrel system, a barrel equaling 31.5 US gallons. When they finish a batch, it
replaces a batch on the tap line that just kicked, ensuring that there are
always six craft-brewed choices for us to drink. What makes it interesting is
that BadWolf is constantly changing recipes and brewing new things. There is
very little repetition, and the odds are, if you go in there 10 times, there
will be six beers you never had before all ten times you go in. They are almost
like a home brewery in this way, except with a professional-grade rig and a
store front.
The tap
room is small and intimate, and doesn't offer much in the way of seating, but
the people are friendly, and the atmosphere is inviting. There is an oversized chalk
board on the wall where the brewers list what’s on tap, as well as various
other scribblings of interest. And as the name may have given away, they have a
Dr. Who theme going on throughout their operation, to include the door to their
office which is painted to look like a TARDIS. Honestly, you can’t help but
feel like you’re part of the group when at BadWolf.
Don't blink, just drink. |
I helped
myself to a flight of six tasters while I was there, which included a rye
saison called The Rising Sun, a dry Irish stout called Irish Wrist Watch, an
American blonde ale called Ahtnum Gold, an American amber/red ale called Jesse’s
Girl, an adjunct American pale ale called Jezzebell, and a scotch ale/wee heavy
called Scotty’s Heavy. With the exception of the Jezzebell, which had a
dominant lavender note that detracted from the otherwise good pale ale, all of
the beers were amazing. I was exceptionally impressed with the rye saison,
being that I am a professed fan of rye beers, and filled my trusty growler with
it.
And now
to shift gears, what’s the deal with this word “nanobrewery?” We've all heard
the word “micro” in front of a brewery, but “nano” is still relatively unknown.
Quite simply, “nano” and “micro” (and even “peco” believe it or not) are all
words referring to the size of the brewery. As best as I can manage, the words
only refer to the yearly output in total volume, or to the size of the batch,
and have nothing to do with the physical size of the building or staff or operation.
So when BadWolf refers to themselves as a “nanobrewery,” they are merely
drawing attention to the fact that they don’t make as much beer as other
breweries do.
The counter, in the tap room of BadWolf Brewing Company |
The
problem is that there are no universally accepted criteria for determining
whether a brewery is macro, micro, nano, peco, or whatever. The feds (as in the
US Department of Treasury Alcohol and Tobacco Tax and Trade Bureau, or TTB) do
mention nanobreweries in their regulations, but only in terms of whether or not
home brewers are subject to taxes, based on how much beer they make. There is
no attempt made at defining what a nano brewery is.
There
are a few folks within the industry who have defined the term, but none that
are universally accepted. For example, when Rogue Brewing Company hosted a
festival and competition for “nanobrewers,” they arbitrarily cut off the
nano-breweries at a yearly production of 996 barrels. It’s hard to figure out
why they chose number, but it has nothing to do with any nationally discussed
and agreed upon cutoff point. Interestingly enough, BadWolf would have to brew
almost 1000 batches of beer in one year in order to hit that threshold.
BadWolf's giant chalkboard - perfect for announcements, beer menus and random shenanigans |
The term
“nanobrewery” is also causing a bit of a stir within the brewing world. Not
only can we not agree upon what the criteria are, we can’t even agree on how to
measure it in the first place. Many brewers think it should be gauged by how
much beer one makes per batch (IE: 3 barrel system or lower is NANO; over 3
barrel is MICRO) and others on how much beer one makes annually. There are
others in the community who are upset at the intentional misuse and coopting of
the term from a strictly marketing stand point. There was a small brewer a few
years back that claimed that many microbreweries were calling themselves
nanobreweries in order to create a “mom and pop” appeal in the minds of their
consumers. He likened the effect that this was having on “actual mom and pop”
nanobreweries to what happens when Budweiser tries to market one of their lines
of beers as “craft.”
BadWolf's store front. Dentist's office? |
The
interesting thing is that many years ago, “craft beer” was not a buzzword – the
word used to describe small, artisanal brewing operations with proper
ingredients and love in every pint was “microbreweries.” Eventually, that term was
for all intents and purposes replaced with “craft” because it was decided that
the size of the brewery doesn't matter as much as the quality of their
operation. I have a feeling that when the dust settles, nanobreweries and
pecobreweries will embrace the craft label and not worry too much about their size
labels. Microbreweries still exist, but nobody worries about whether they’re a
microbrewery or not – as long as they make good craft beer.
If
needing to sell yourself as a tiny mom and pop operation is critical to your
marketing campaign, and I certainly appreciate that aspect of craft marketing,
you can still do that without relying on an industry-approved size label.
Customers do care about supporting their local economy, personal interaction
with the brewers, being part of a community, and so on. What they don’t care
about, and probably don’t understand either, is a buzzword like “nanobrewery” or
“pecobrewery” which seem gimmicky at first, and quickly become nothing.
All of
that being said, here’s to BadWolf Brewing Company! Their brews are delicious;
their business model ensures a world of possibilities, and their outlook on
brewing and life in general is tremendous. Plus, they’re Whovians – what else
needs to be said?
Here’s
to craft-brewed happiness… Cheers!