The Bigger They Are...

There’s an old saying that goes like this: “If you come at the king, you better not miss.” In the beer world, the “king” is the big three (actually the big two – InBev-Anheuser Busch and Miller-Coors). One of the joys of the being in the craft-beer community is found in taking shots at “big beer” – some of us are subtle and some of us are overt and a touch snarky.

The Breckenridge Brewery of Denver, CO is one of the less subtle assailants of the biggins and to that end, they have launched their “Truth in Beervertising” series of viral videos on YouTube. Check out one of my favorites:

Note: Breckenridge has the juice to back these up. They have an excellent catalogue of brews available if you can find them. My personal favorite is their 471 Small Batch Double IPA – a DIPA that combines Pale, Munich, Caramel-30, Carapils and Torrified Wheat malts, with Chinook, Centennial, Simcoe and Fuggles hops. It has a big sweet mouthfeel, followed by a crap-ton (slightly less than a metric ton) of hoppiness. Breckenridge touts that the 471 was designed to separate the men from the boys; I tend to agree.

You can watch the rest of the “Truth in Beervertising” series on YouTube – You won’t be disappointed.

Here’s to craft-brewed happiness… Cheers!